We help organisations identify growth opportunity spaces to re-position, re-invent or transform the core business.

This means we help with:

- Designing and implementing an end- to end innovation process with a clear governance model
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- Setting up and preparing the management to evaluate and assess innovations as an investor and helping them to apply innovation accounting and metered funding principles. 
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- Identify and train your marketing and innovation talents to deliver on high strategic innovation projects 
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-The creation of start-up friendly and agile support processes that enable your teams to learn faster, better and more consumer centric.

We help our clients to develop growth strategies and identify opportunity spaces. We do this based on:

- The identification of under- and overserved consumers and their jobs to be done.
- Understanding the investment landscape and startup- and scale-up activity. 
- Mapping the competitive landscape 
- Sizing the Total Addressable Market (TAM) 

Only in the online channels already an equivalent of 30 billion annually is wasted on marketing without a clear return on investment.

With our data driven and test and learn approach we can help you optimize your marketing (PFME) spend across channels and improve your ROI of your e-commerce platforms. We help companies with the following challenges:
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- Improve sales performance across channels and optimise the media spend. 
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- Improve D2C sales in your e-commerce platform, or e-retailer like Amazon.
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- Help us to create a (online) winning marketing campaign for our
brand. 
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Senior FMCG leaders with industry knowledge and a track record

We know the FMCG industry by heart. Our team worked in different large corporations for different brands. We have hold multiple senior leadership positions and know how it is to stand in your shoes as a business leader. We understand the needs, pressures and restraints of the business and have experience in all aspects of brand growth and innovation.

Consumer centric

The way marketing and innovation is executed needs to change. Linear, expensive and blueprint approaches to complex innovation, growth and brand challenges are not working. The success rate of new products within the FMCG space is on average less than 10%. We apply a hypothesis driven test & learn methodology specifically tailored to the FMCG industry.

Intuition informed but data- driven

With our extensive experience and your category and brand knowledge we can formulate new ideas and assumptions for growth and test these systematically to make data informed decisions.

Business Focussed

Creating desirable, feasible and viable products is the challenge for large corporations and brands. In order to invest resources into new products and innovations we focus on a sharp business case or stop projects early.

Breaking down silo’s

Working with multi disciplinary teams makes sure we get your internal capabilities mixed with our external learning. In this way we deliver product propositions, positioning and communication direction(s) that you can market truly successfully and leverage your internal capabilities. Business involvement is embedded in our process.